[ See post to watch video ] No matter how many features come loaded on a phone, people always ask: Does it come in different colors? It’s no wonder people are trying to differentiate. They carry these gadgets with them all day, every day, and their smartphones look almost exactly like the ones held by everyone else around them. Moto X, the $200 phone coming soon from Google-owned Motorola Mobility, aims to change that by using personalization as one of its key components.