Meta Is Testing Out A Feature That Could Make Instagram More Like Youtube

Instagram is testing out unskippable adsSilas Stein/picture alliance via Getty Images // Thomas Trutschel/Photothek via Getty ImagesInstagram is testing a feature that makes some ads unskippable.YouTube has a similar strategy, which requires non-paying users to view ads before watching videos. Instagram's focus on new features like Reels may have helped it surpass TikTok in growth.Quickly scrolling past AI-generated ads on Instagram that you don't care to see could soon no longer be an option.With Reels, Instagram became more like TikTok.

Topics:  thomas trutschel/photothek   getty imagesinstagram   ai-generated   threads   youtube   reddit   bi   stories   brew   instagram   getty images   in   reels   tiktok   meta   business   insider   users   app   posts   content   scroll   features   strategy   unskippable   view   similar   watch   media   spokesperson   videos   social   
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