Instagram is testing out unskippable adsSilas Stein/picture alliance via Getty Images // Thomas Trutschel/Photothek via Getty ImagesInstagram is testing a feature that makes some ads unskippable.YouTube has a similar strategy, which requires non-paying users to view ads before watching videos. Instagram's focus on new features like Reels may have helped it surpass TikTok in growth.Quickly scrolling past AI-generated ads on Instagram that you don't care to see could soon no longer be an option.With Reels, Instagram became more like TikTok.