Master Of The Art Of The Media Buy

If you’ve watched even a bit of television in 2012, you’ve probably seen Bruce Mentzer’s handiwork. Mentzer doesn’t create the spots — his specialty is figuring out when, where and how often they run. His firm, Mentzer Media Services, has purchased at least $75 million in commercial time, mostly with money raised by three groups that have taken campaign spending to stratospheric levels in an effort to unseat President Obama.

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