A rose by any other name would smell as sweet. That's how Shakespeare put it in "Romeo and Juliet." Do you agree? I'd say that there's real power in names. Think of how parents agonize over what to call their children. Organizations do the same thing; would "Huffington News" have been as sweet? Here's the real question: Do we become our names, or do they capture our essence? I remember pouring over the family dictionary (yes, pre-Google), looking up names.