Amazon; Natalie Ammari/BIAmazon has faced repeated delays in launching a new AI-powered Alexa.Integration with partners like Uber and Ticketmaster has complicated troubleshooting processes.Latency and compatibility issues have also caused delays.Amazon's Alexa seems like the perfect product for the generative AI era.Getting this powerful technology to actually work well with the digital assistant is a monumental challenge that's been plagued by gnarly technical problems and repeated delays.Customer-friction concerns, partnership hiccups, compatibility questions, latency problems, and accuracy issues have snarled progress, according to internal Amazon documents and multiple people involved in the project.The Alexa team is under immense pressure to get something out.
Inside Amazon's Agonizing Attempt To Save Alexa With Ai
ekim@businessinsider.com (Eugene Kim), Business Insider
Tue, 11/19/2024 - 12:04pm
Topics: red or new alexa and natalie ammari/biamazon taylor swift remarkable november october fire tv ceo andy jassymike blake/reutersin smaller ai google search anthropic artificial general intelligence aginurphotoamazon web services's bedrock titan ticketmaster eugene kim telegram reach amazon bi uber amazon ai insider august echo ceo andy jassy claude rohit prasad agi documents spokesperson models customer launch people companies document including business internal late language partners devices customers voice assistant issues large digital user product company existing support delays team reported risk users orders problems questions troubleshooting call repeated previously applications handle model early partner involved tasks vision answering personal powerful world projected third-party reliably work caused access multiple build offering told respond consumer launching results partnership process takes accuracy opportunity scale time simple generative challenges employees plans stated responsible simply experience integrating requests scientist huge month create project working subscription release earlier year push goal significant person head contacts leaving friction skills
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