The similarities between Walmart's Bettergoods brand and Target's Good & Gather brand were surprising.Dominick Reuter/Business InsiderWalmart's new Bettergoods brand is strikingly similar to the Good & Gather line from Target.I picked up a range of comparable items from each to see which is better.While I couldn't pick a decisive winner, the real advantage here goes to customers.Whether you call them store brands, private labels, or something else, companies like Target are investing big bucks to ensure shoppers don't think of their in-house offerings as "generic."The latest significant entry into this premium owned-brand space comes from Walmart, which in April announced its Bettergoods line as the company's "largest private brand food launch in 20 years."While the brand emphasizes interesting taste combinations and plant-based recipes, I found a closer look at the products revealed a striking resemblance to another shopper favorite: Target's Good & Gather.Target launched Good & Gather five years ago, promising food products free of artificial flavors, colors, and high-fructose corn syrup, and has grown the line to include over 2,000 products.
I Tested Walmart's New Bettergoods Brand Against Target's More Established Good & Gather. I Couldn't Pick A Winner.
dreuter@businessinsider.com (Dominick Reuter), Business Insider
Sun, 07/07/2024 - 2:27am
Topics: bullseye dominick reuter/business insideralmost naturally i dominick reuter/business insiderhere dominick reuter/business insiderwith dominick reuter/business insidertarget's good dominick reuter/business insiderbettergoods texas dominick reuter/business insiderthey dominick reuter/business insiderthis costco's kirkland signature dominick reuter/business insiderwhile i dominick reuter/business insideron customers dominick reuter/business insiderat business insider walmart target good gather i dominick reuter/business insiderwalmart bettergoods april dominick reuter/business insideri walmart's bettergoods favorite day products match empanadas brands potato food crust salsas cream flavor taste cents corn cheese range real terms phyllo launched plant-based left frozen fancy
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