In times of economic downturn, it’s no surprise that marketing budgets are the first to get cut. The percentage of overall revenue allocated to marketing budgets dropped by 4.4% between 2022 and 2023. The instability of the fluctuating economy over the past few years makes it difficult to plan too far into the future.
How To Safeguard Your Brand Against Economic Downturn
RJ Licata, ReadWriteWeb
Tue, 12/05/2023 - 4:09pm
Topics: roi finding invest owned leverage activating stick efficiency avoid leveraging prioritize consumers featured image credit vaitkevich pexels safeguard your brand against economic downturn readwrite oao d2c johnson brands content marketing assets data strategies budgets strategy create building solutions audience website search channels future includes trust data-informed understand model business relationships control spend provide home share time economy cut key protect maintain expand aren builds visibility long connect matter social optimized deliver product distribution returns drive challenger times
BING NEWS:
- China to jointly safeguard economic globalization with Singapore
Chinese Vice Premier Ding Xuexiang said here Monday that China is willing to maintain communication with Singapore on major international and regional strategic issues and jointly safeguard economic ...
12/31/2000 - 11:00 am | View Link - More
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