Comment on How to Safeguard Your Brand Against Economic Downturn

How to Safeguard Your Brand Against Economic Downturn

In times of economic downturn, it’s no surprise that marketing budgets are the first to get cut. The percentage of overall revenue allocated to marketing budgets dropped by 4.4% between 2022 and 2023. The instability of the fluctuating economy over the past few years makes it difficult to plan too far into the future.

 

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