As the 2024 race for President heats up, so too does concern over the spread of AI misinformation in elections. “It’s an arms race,” says Andy Parsons, senior director of Adobe’s Content Authenticity Initiative (CAI). And it’s not a fair race: the use of artificial intelligence to spread misinformation is a struggle in which the “bad guys don’t have to open source their data sets or present at conferences or prepare papers,” Parsons says. [time-brightcove not-tgx=”true”] AI misinformation has already become an issue this year.