Mascots are making a comeback. Hi-Chew’s Chewbie exemplifies why. Almost 70 years after it was first created, the Japanese candy brand Hi-Chew just introduced a new mascot—and it’s just as chewy-looking and lovable as the real, sweet-tooth-curing thing.Chewbie is a genderless, blob-like creature that looks like something akin to a much cuter Michelin Man.