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Bookmark or Share- HI-CHEW® Reveals New Brand Mascot: Chewbie - An Instigator of FunAs a seeker of amusement, Chewbie is spontaneous and lets curiosity get the best of them. Whether Chewbie is trying new things, stirring up some innocent mischief, or handing out free HI-CHEW ® to fans, this fun-loving mascot is all about spreading joy and sharing the chewy goodness.
- HI-CHEW® Reveals New Brand Mascot: Chewbie - An Instigator of FunChewbie will bring the vibrant brand persona to life, making appearances across brand marketing materials, social media, and in-person activations.
- HI-CHEW Introduces Their First Brand Mascot, ChewbieThe fruity, chewy candy brand HI-CHEW has officially debuted their first official mascot, Chewbie, to the world. “Chewbie embodies everything that HI-CHEW represents — joy, excitement, and chewiness,” said Teruhiro Kawabe (Terry), Chief Representative for the USA & President, CEO of Morinaga America, Inc. in a press release. Who Is Chewbie?
- Hi-Chew introduces new mascot Chewbie to expand US presenceHi-Chew, the chewy candy that hails from Japan and has found a following in the U.S. with Gen Z and millennial consumers, introduced a mascot named Chewbie as part of a larger marketing push, according to a press release.
- Morinaga Reveals Hi-Chew Brand Mascot: Chewbie - NCAIrvine, CA — Morinaga America, Inc. is introducing Chewbie, the first official mascot for its Hi-Chew brand. The company says the character will make appearances across brand marketing materials, social media, and in-person activations.
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