Here’s Why It’s Hard To Take A Game From China To Europe

Dean Takahashi, VentureBeat
Fri, 08/14/2015 - 10:15am

Disclosure: The organizers of ChinaJoy paid my way to Shanghai. Our coverage remains objective. SHANGHAI — Lots of Chinese game companies are flooding out of China into the West. Patrick Streppel, chief executive of consulting live operations firm IME helps make that happen. But he sees a ton of problems that can trip up the Chinese publishers that try to do it themselves and do it too fast.

Topics: disclosure shanghai lots patrick streppel supercell s clash clans king s candy crush saga machine zone s game fire age from venturebeat growthbeat cai cai pine capital korea u.s to gamigo hamburg germany-based ime dean takahashi the wargaming riot games innogames goodgame and chinese-made playstation dean takahashi smaller ad south america chinajoy shanghai chinese west streppel streppel ime war a china europe credit tv kpis ltv hard companies money users advertising publishers market days team company costs media ads key spend licenses don markets quality people declining consulting traffic tough publisher work mobile revenue watch fleeing big focus ton investing titles helps create advertise regions problem content global local heavily

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Here’s Why It’s Hard To Take A Game From China To Europe

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