When Congress passed a bill in April 2024 ordering ByteDance to either sell TikTok or face a ban, many speculated that ByteDance would opt to sell, because the American market was too valuable to relinquish freely. But TikTok actually faced an even bigger exodus of users in 2020, when India banned the app. At the time, India was TikTok’s biggest foreign market outside of China, with 200 million users.