Digital media company Fullscreen announced this morning that it has acquired Reelio . The startup has described itself as “the Match.com of brands and creators on YouTube,” collecting data about video creators and connecting them with marketers who want to use their skills and reach their audience. In the announcement, Fullscreen suggests that Reelio’s technology will allow the company to offer a more complete set of services around influencer marketing. “The integration of Reelio’s platform into our network brings us one step closer to building a complete solution for the future of brand marketing, which we believe will be social-first and content-driven,” said Fullscreen General Manager Pete Stein in a statement.

 

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