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Bookmark or Share- Social media influencer - WikipediaInfluencer marketing is when a brand enrolls influencers who have an established credibility and audience on social media platforms to discuss or mention the brand in a social media post. [57] Influencer content may be framed as testimonial advertising, according to the Federal Trade Commission in the United States. [58]
- What is Influencer Marketing? - The Ultimate Guide for 2025Influencer marketing is a type of social media marketing that involves endorsements and product placements from influencers. These influencers have established a reputation for having an expert level of knowledge or social influence in their field.
- What is influencer marketing? | McKinsey - McKinsey & CompanyInfluencer marketing is a collaboration between popular social-media users and brands to promote brands’ products or services. These partnerships have been going on informally since the dawn of social media.
- Influencer Marketing: Your A-Z Guide in 2025 - socialinsider.ioInfluencer marketing is a social media marketing approach where brands partner with trusted, well-known individuals to authentically promote products to their audiences. This collaboration between influencers and brands boosts brand awareness and engagement without disrupting the user experience.
- Influencer Marketing: What Is It and How to Build a Solid StrategyThis guide explains how influencer marketing works, types of influencers & strategies, tips for building an influencer strategy, platforms & formats, and legal disclosures.
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