Seho Lee. TellyFree TV startup Telly hired Seho Lee as its first advertising president.Lee, formerly of Uber, will pitch Telly's personalized ad capabilities.After early distribution hiccups, the company says 2025 will be a big growth year.Telly, the startup that's giving away TVs in exchange for viewers' personal data, just hired its first advertising president as it gears up for an ad blitz.Seho Lee is hitting the ground running, with a packed meeting schedule with marketing and ad agency executives at the CES electronics show this week.