Home, sweet, home Start Mother’s Day off on a sweet note by stopping at LaMar’s Donuts. On May 13, mothers receive a free red velvet cake doughnut (or any doughnut with a hole) and a small coffee or fountain drink. Locations open at 6 or 6:30 a.m. on Sundays. Families who love LaMar’s will want to join its loyalty club, LaMar’s Lover For Life, for perks and rewards, including a free doughnut and coffee on your next visit just for signing up.