Salesforce logo sign seen at the Salesforce tower in Manhattan, New York.Lindsey Nicholson/UCG/Universal Images Group via Getty ImagesIn 2022, Salesforce unveiled software that processes and organize customer data in "real-time."A lawsuit filed by a former company vice president says "it was all a lie."He says Salesforce retaliated against him for raising concerns about the product claims.An ex-Salesforce vice president is suing his former employer, claiming the company lied about its software capabilities and retaliated against him for raising concerns about the product claims, court documents show.Karl Wirth, who was Salesforce's vice president of product management when he joined the company in 2020 before being promoted to senior vice president in January 2022, said in a lawsuit filed on July 28 that the company falsely advertised the capability of its Customer Data Platform (CDP).CDP is marketing-industry speak for software that can process and organize user data to create a unique customer profile which companies can then use to advertise a product or create a personalized customer experience.

Topics:     manhattan   york   january   july   federal   securities   ceo   jones   salesforces   in   salesforce   cdp   genie   september   slack   wirth   executive   fired   software   lawsuit   company   real-time   documents   court   president   product   vice   team   capability   request   falsely   announcement   personalized   offer   processes   filed   respond   website   retaliated   unveiled   operated   hours   whistleblower   create   promoted   time   brought   patient   milliseconds   term   healthcare   

 

Welcome to Wopular!

Welcome to Wopular

Wopular is an online newspaper rack, giving you a summary view of the top headlines from the top news sites.

Senh Duong (Founder)
Wopular, MWB, RottenTomatoes

Subscribe to Wopular's RSS Fan Wopular on Facebook Follow Wopular on Twitter Follow Wopular on Google Plus

MoviesWithButter : Our Sister Site

More Business News