Comment on A former executive says he was fired by Salesforce after raising concerns about software said to process and organize customer d

A former executive says he was fired by Salesforce after raising concerns about software said to process and organize customer d

Salesforce logo sign seen at the Salesforce tower in Manhattan, New York.Lindsey Nicholson/UCG/Universal Images Group via Getty ImagesIn 2022, Salesforce unveiled software that processes and organize customer data in "real-time."A lawsuit filed by a former company vice president says "it was all a lie."He says Salesforce retaliated against him for raising concerns about the product claims.An ex-Salesforce vice president is suing his former employer, claiming the company lied about its software capabilities and retaliated against him for raising concerns about the product claims, court documents show.Karl Wirth, who was Salesforce's vice president of product management when he joined the company in 2020 before being promoted to senior vice president in January 2022, said in a lawsuit filed on July 28 that the company falsely advertised the capability of its Customer Data Platform (CDP).CDP is marketing-industry speak for software that can process and organize user data to create a unique customer profile which companies can then use to advertise a product or create a personalized customer experience.

 

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