Independent Chinese film distributor Road Movies has already tasted success with a succession of imported Japanese animation films. But the company says that China’s youth market is best accessed through a vastly broader strategy that embraces IP, fandom, events, retail and merchandizing. “Our aim is to be a Chinese Disney – not in scale.

Topics:  independent chinese   road movies   japanese   china s   ip   chinese disney   fandom   strategy   
BING NEWS:
  • Fanning Chinese Fandom Through Japanese Animation Is a Winning Strategy for China’s Road Movies
    Independent Chinese film distributor Road Movies has tasted success with a succession of imported Japanese animation films.
    10/29/2024 - 10:07 pm | View Link
  • Road Pictures’ Cai Gongming On Strength Of Japanese Anime, Gradual Return Of Hollywood Movies In China Market
    TIFFCOM: Road Pictures' Cai Gongming explained how his company has built up Japanese anime to be one of the strongest film import categories in China.
    10/29/2024 - 10:04 pm | View Link
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