Comment on Fanning Chinese Fandom Through Japanese Animation Is a Winning Strategy for China’s Road Movies

Fanning Chinese Fandom Through Japanese Animation Is a Winning Strategy for China’s Road Movies

Independent Chinese film distributor Road Movies has already tasted success with a succession of imported Japanese animation films. But the company says that China’s youth market is best accessed through a vastly broader strategy that embraces IP, fandom, events, retail and merchandizing. “Our aim is to be a Chinese Disney – not in scale.

 

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