Everyone at the office needs lunch (or in some cases dinner) — but for salespeople trying to entice a potential lead or convince an architect to pick up their project, they might need to use a free meal as a bit of a lure to get them in the room to make that pitch. It was a problem that Stefania Mallett, CEO of ezCater, and co-founder Briscoe Rodgers ran into plenty of times — and decided to turn it into a full company.

Topics:  stefania mallett   ceo   rodgers   wellington management company   iconiq   insight venture partners    it s    when   zerocater   doordash   mallett s   grubhub   mallett    we   ezcater   office   catered meals   restaurants   catering   service   customer   expand   orders   quality   food   lunch   funding   people   process   plenty   business   high   local   ordering   room   experience   don   pretty   million   time   turn   put   amount   work   sales   fast   overlap   bottlenecks   find   daily   analog   restaurant   

 

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