Everyone at the office needs lunch (or in some cases dinner) — but for salespeople trying to entice a potential lead or convince an architect to pick up their project, they might need to use a free meal as a bit of a lure to get them in the room to make that pitch. It was a problem that Stefania Mallett, CEO of ezCater, and co-founder Briscoe Rodgers ran into plenty of times — and decided to turn it into a full company.