The Dow Jones Industrial Average (DJIA) hit an all-time high last week, an event as inevitable as it is fundamentally meaningless to everyone not currently employed by Rupert Murdoch’s News Corporation, the owner of the Dow Jones & Co, inventor and keeper of the DJIA flame. Remember, first of all, the Dow is a marketing tool That is to say, I don’t blame the Wall Street Journal for crowing about a new arbitrary number on their Index, as the Dow is, after all, all about marketing.