Panel Title: The Value Of Attention: Metrics, Methods and Outcomes Moderator: Jason Alcorn, MediaShift Panelists: Clare Carr, Parse.ly; Evan Mackinder, Slate The difference between building a loyal audience and getting lost in the noise online? Measuring and valuing audience attention in your organization. Getting this right allows you to connect with readers the moment it matters.

BING NEWS:
  • Early Adopters Are Snapping Up Attention-Based Inventory Before Everyone Else Drives Up The Costs
    Current ad pricing often doesn’t correlate to a site’s attention score, which means there’s an arbitrage opportunity for buyers and resellers.
    11/17/2024 - 3:56 pm | View Link
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