A Rolex Day-date watch.Christian Vierig/Getty ImagesRolex has hiked prices for some of its most popular pieces.This comes after the price of gold surged in 2024.As of Thursday, the price stood at about $2,700 per ounce.Rolex, one of the world's most premium watch brands, just got even more expensive.The Swiss watchmaker hiked up the prices of certain models made of gold by as much as 8% on January 1, Bloomberg reported, citing watch prices from Rolex's French website.This comes as the price of gold surged in the past year, with a nearly 30% increase since the start of 2024.