A Decade And $22 Billion Later, Meta's Big Bet On Messaging Is Finally Starting To Pay Off

Meta CEO Mark Zuckerberg.David ZalubowskiFacebook bought WhatsApp a decade ago for $22 billion.WhatsApp is finally starting to look like a real business for parent company Meta.The messaging app is fueling Meta's non-advertising revenue growth.That's a win for Meta's broader strategy of monetizing DMs across its apps.Meta dropped $22 billion on WhatsApp a decade ago.

BING NEWS:
  • A decade and $22 billion later, Meta's big bet on messaging is finally starting to pay off
    WhatsApp is helping Meta generate new revenue growth, and it shows how the company can benefit as users move from public posting to private chats.
    11/6/2024 - 11:32 pm | View Link
  • Meta’s Ad Business Is Booming, But Its A.I. Bets Have Yet to Pay Off
    But despite bringing in record revenue bolstered by its core ad business, the tech giant’s ambitious plans to significantly ramp up its spending on A.I. bets—many of which have yet to directly pay off ...
    10/31/2024 - 6:53 am | View Link
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