Comment on A decade and $22 billion later, Meta's big bet on messaging is finally starting to pay off

A decade and $22 billion later, Meta's big bet on messaging is finally starting to pay off

Meta CEO Mark Zuckerberg.David ZalubowskiFacebook bought WhatsApp a decade ago for $22 billion.WhatsApp is finally starting to look like a real business for parent company Meta.The messaging app is fueling Meta's non-advertising revenue growth.That's a win for Meta's broader strategy of monetizing DMs across its apps.Meta dropped $22 billion on WhatsApp a decade ago.

 

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