If you're in our target audience (and the likelihood is that you are), then you might see an ad like this today when you're surfing Facebook to stalk that girl (or guy) that you really like, post pictures of your vacation in Aruba, or just share a funny-ass video from YouTube: This is chocri's ad, which is just one of 24 ads that will be shown on Facebook today which will capture millions of impressions to spread awareness of the co-creation trend Another ad example is the following ad we created for Blank Label, the company that lets you rock out with a pink dress shirt that has a black collar, striped cuffs and a checkered placket: I kinda wish we had a better picture for the creative... Each of the 24 startups, is ultimately looking to change the way people consume, and we're banding together to spread the word about co-creation and design-your-own. With each company throwing in $50 - $100 for Facebook advertising, we are looking to start a conversation, not just push conversions, so there might be some buzz about people being able to create their own dress shirts or chocolates, t-shirts or jewelry.