Writing in the Miami Herald, former Florida Gov. Jeb Bush (R) notes only 38% of Hispanics voted Republican in the 2010 congressional elections and center-right candidates have failed to win more than 40% of the Hispanic vote nationally since 2004. "While the reason for such low numbers is debatable, the way to turn them around is clear: a long-term commitment to outreach and better articulation of our values by conservative leaders.