Wine consumers come in all shapes, sizes, gender, adult age and socio-economic groups. Wines come in many colors, flavors, styles and price points. Long term growth, expansion of production in emerging regions, acceptance of overlooked-but-traditional and new wine types and a general better health prognosis for the wine industry will come from celebrating the diversity of wines, wine consumers and the diversity of rating, scoring and communications systems to get the right consumer to the right product. The way to expand wine sales and promote a greater diversity of wine styles will come from the wine community learning to celebrate the diversity of wine consumer tastes and deepen our understanding of individual consumer preferences.
Comment on Tim Hanni: Celebrate Consumer Diversity for a Healthier, More Diverse Wine Industry
Tim Hanni, Huffington Post: Business
Thu, 12/30/2010 - 9:18pm
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