Wine consumers come in all shapes, sizes, gender, adult age and socio-economic groups. Wines come in many colors, flavors, styles and price points. Long term growth, expansion of production in emerging regions, acceptance of overlooked-but-traditional and new wine types and a general better health prognosis for the wine industry will come from celebrating the diversity of wines, wine consumers and the diversity of rating, scoring and communications systems to get the right consumer to the right product. The way to expand wine sales and promote a greater diversity of wine styles will come from the wine community learning to celebrate the diversity of wine consumer tastes and deepen our understanding of individual consumer preferences.
Tim Hanni: Celebrate Consumer Diversity For A Healthier, More Diverse Wine Industry
Tim Hanni, Huffington Post: Business
Thu, 12/30/2010 - 9:18pm
Topics: john stallcup provinces canada europe chianti bordeaux dominance the consumer wine awards january march consumer wine awards the tim celebrate diversity diverse wine industry wines system point systems regions styles types producers favor communications critics production understanding style meaningful alternative year points produced valuation viable rating groups state gatekeepers call find people promote modern high growing handful tyranny world efforts minority vintners
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