Comment on World's Most Valuable Brands: Brand Finance (PHOTOS)

World's Most Valuable Brands: Brand Finance (PHOTOS)

Brand equity, that perennially overused bit of marketing argot, does actually have real monetary value. Though we're loathe to admit it, a huge swath of consumer decision-making is made simply on the virtue and impact of a brand name. According to the latest calculations from the consulting group Brand Finance, the biggest global brands generate tens of billions of sales just on name alone.

 

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