Brand equity, that perennially overused bit of marketing argot, does actually have real monetary value. Though we're loathe to admit it, a huge swath of consumer decision-making is made simply on the virtue and impact of a brand name. According to the latest calculations from the consulting group Brand Finance, the biggest global brands generate tens of billions of sales just on name alone.

Topics:  walmart   microsoft   ibm   check   brand finance   world's most valuable brands   billion   top   year   group   sector   biggest   determine   
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