Elon Musk changed his X name back to his real name after temporarily setting it to Kekius Maximus — triggering a selloff. Musk’s X name change triggered a 75% price plunge in just one hour for Kekius Maximus on New Year’s Eve day. The token’s price previously skyrocketed from $0.01 to $0.39 after the Tesla CEO adopted it as his X profile name and X profile image earlier on the same day.