Comment on The surprisingly corporate retail origin story behind ‘Rudolph the Red-Nosed Reindeer’

The surprisingly corporate retail origin story behind ‘Rudolph the Red-Nosed Reindeer’

A copywriter for the department store chain Montgomery Ward dreamed of writing the great American novel. During a moment of personal anguish, he ended up birthing an iconic Christmas character. Thanks to a many versions of books, a catchy Christmas song, multiple TV specials, and countless products, Rudolph the Red-Nosed Reindeer certainly is the most famous reindeer of all.

 

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