Comment on Krispy Kreme cyberattack: Stock dips, online donut orders disrupted by IT security breach of unknown scale

Krispy Kreme cyberattack: Stock dips, online donut orders disrupted by IT security breach of unknown scale

The chain is anticipating a ‘material impact’ on its financial condition due in part to loss of revenue. Krispy Kreme Inc. (NASDAQ: DNUT) has been grappling with significant operational challenges after detecting a cybersecurity breach on November 29, which disrupted its online ordering systems. While its 400 U.S. locations continue to operate for in-store purchases, the breach has caused ongoing disruptions to digital sales, a segment that constitutes 15.5% of the company’s revenue.

 

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