Krispy Kreme Cyberattack: Stock Dips, Online Donut Orders Disrupted By It Security Breach Of Unknown Scale

Tracy Brown Hamilton, Fast Company
Wed, 12/11/2024 - 3:30pm

The chain is anticipating a ‘material impact’ on its financial condition due in part to loss of revenue. Krispy Kreme Inc. (NASDAQ: DNUT) has been grappling with significant operational challenges after detecting a cybersecurity breach on November 29, which disrupted its online ordering systems. While its 400 U.S. locations continue to operate for in-store purchases, the breach has caused ongoing disruptions to digital sales, a segment that constitutes 15.5% of the company’s revenue.

Topics: krispy kreme inc nasdaq dnut november u.s online disrupted security breach revenue

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Krispy Kreme Cyberattack: Stock Dips, Online Donut Orders Disrupted By It Security Breach Of Unknown Scale

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