If you hear holly, jolly noises echoing from Concourse B at Denver International Airport this season, that’s just Santa and a few dozen of his closest friends. DIA’s Santa Layover Lounge is popping up for the 2024 holiday travel season with themed drinks, food and other festive offerings. (Jerrod Kazumi Popham, provided by DIA) “You see a lot of Christmas pop-up bars in downtown areas, and when we were talking last year about promotions I thought, ‘Why don’t we try that at the airport?'” said Stacey Stegman, senior vice president of communications and marketing at DIA.