Comment on A fluffy, $85 toy is taking Asia by storm and sparking legions of knockoffs. Inside the meteoric rise of Labubu.

A fluffy, $85 toy is taking Asia by storm and sparking legions of knockoffs. Inside the meteoric rise of Labubu.

Labubu toys are a hit in Singapore and beyond.Erin LiamLabubu, a furry plushie with an unsettling grin and serrated teeth, is all the rage in Asia.Sold by Chinese toymaker Pop Mart, the toys fly off the shelves.The toy's popularity comes from celebrity endorsements and providing adults with emotional comfort.Grace Lee remembers the first time she saw a Labubu.

 

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