Comment on Disney’s unexpected strategy for turning a movie into a global phenomenon

Disney’s unexpected strategy for turning a movie into a global phenomenon

Disney’s chief brand officer and senior vice-president of marketing explain how they coordinated one of the biggest rollouts ever for ‘Deadpool & Wolverine.’ Deadpool & Wolverine is the undisputed champ of the summer blockbuster movie season. Its $1.2 billion in global box office is a direct result of a massive, worldwide marketing campaign that blitzed across pop culture for months.

 

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