Disney’s Unexpected Strategy For Turning A Movie Into A Global Phenomenon

Jeff Beer, Fast Company
Thu, 09/12/2024 - 8:11am

Disney’s chief brand officer and senior vice-president of marketing explain how they coordinated one of the biggest rollouts ever for ‘Deadpool & Wolverine.’ Deadpool & Wolverine is the undisputed champ of the summer blockbuster movie season. Its $1.2 billion in global box office is a direct result of a massive, worldwide marketing campaign that blitzed across pop culture for months.

Topics: deadpool tv deadpool wolverine disney movie global brand marketing

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Disney’s Unexpected Strategy For Turning A Movie Into A Global Phenomenon

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