Comment on 15 years after its historically bad rebrand, Tropicana unveils a juicy new look

15 years after its historically bad rebrand, Tropicana unveils a juicy new look

Playful type, childhood nostalgia, and a return of the orange cap. A red-and-white straw sticking out from a juicy orange. Retro-inspired typefaces. Bright, eye-catching colors. Tropicana’s new look is bursting with visuals that harken back to a nostalgic childhood breakfast—and it’s everything the company’s last rebrand failed to be.

 

Comment On This Story

Welcome to Wopular!

Welcome to Wopular

Wopular is an online newspaper rack, giving you a summary view of the top headlines from the top news sites.

Senh Duong (Founder)
Wopular, MWB, RottenTomatoes

Subscribe to Wopular's RSS Fan Wopular on Facebook Follow Wopular on Twitter Follow Wopular on Google Plus

MoviesWithButter : Our Sister Site

More Business News