Playful type, childhood nostalgia, and a return of the orange cap. A red-and-white straw sticking out from a juicy orange. Retro-inspired typefaces. Bright, eye-catching colors. Tropicana’s new look is bursting with visuals that harken back to a nostalgic childhood breakfast—and it’s everything the company’s last rebrand failed to be.

Topics:  rebrand   tropicana   juicy   orange   childhood   
BING NEWS:
  • The Kelce brothers strike marketing gold, Tropicana has a juicy new look, and Totino’s gets weird
    Here’s the branding news we’re tracking this week. This week in branding, the Kelce brothers demonstrated their marketing genius, Filson revealed its first-ever collection for women (it only took 127 ...
    08/29/2024 - 9:30 pm | View Link
  • 15 years after its historically bad rebrand, Tropicana unveils a juicy new look
    Bright, eye-catching colors. Tropicana’s new look is bursting with visuals that harken back to a nostalgic childhood breakfast—and it’s everything the company’s last rebrand failed to be. The new ...
    08/27/2024 - 2:00 am | View Link
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