Comment on Why one of the world’s biggest textbook publishers just rebranded to look like a tech company

Why one of the world’s biggest textbook publishers just rebranded to look like a tech company

Houghton-Mifflin Harcourt—now called HMH—updated its logo to reflect how fast education is changing. Today, textbook publishing goes well beyond printed volumes and workbooks. The company previously known as Houghton-Mifflin Harcourt—the publisher behind such childhood favorites as Algebra: Structure and Method—just renamed itself HMH and got a new logo. The rebrand, by the creative agency Lippincott, is part of a pivot that aims to reflect the way students learn today.

 

Comment On This Story

Welcome to Wopular!

Welcome to Wopular

Wopular is an online newspaper rack, giving you a summary view of the top headlines from the top news sites.

Senh Duong (Founder)
Wopular, MWB, RottenTomatoes

Subscribe to Wopular's RSS Fan Wopular on Facebook Follow Wopular on Twitter Follow Wopular on Google Plus

MoviesWithButter : Our Sister Site

More Business News