Why One Of The World’s Biggest Textbook Publishers Just Rebranded To Look Like A Tech Company

Hunter Schwarz, Fast Company
Fri, 07/26/2024 - 6:30am

Houghton-Mifflin Harcourt—now called HMH—updated its logo to reflect how fast education is changing. Today, textbook publishing goes well beyond printed volumes and workbooks. The company previously known as Houghton-Mifflin Harcourt—the publisher behind such childhood favorites as Algebra: Structure and Method—just renamed itself HMH and got a new logo. The rebrand, by the creative agency Lippincott, is part of a pivot that aims to reflect the way students learn today.

Topics: houghton-mifflin harcourt—now hmh—updated today houghton-mifflin harcourt—the algebra method—just lippincott hmh textbook company logo reflect

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Why One Of The World’s Biggest Textbook Publishers Just Rebranded To Look Like A Tech Company

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