Comment on 10 of Crocs’ wildest shoe collaborations, from Pringles to pop music

10 of Crocs’ wildest shoe collaborations, from Pringles to pop music

Crocs footwear is no stranger to headline-making collaborations – see Exhibit A: Crocs cowboy boots – and it’s a marketing strategy that appears to be working. Founded in 2002, the Broomfield-based company posted a record billion-dollar quarter in 2023, bolstered by the embrace of comfortable clothing during the COVID-19 pandemic. But that doesn’t mean the shoes aren’t high fashion. Though much has been made over the years of its “ugly,” “hideous,” “sign-society-is-getting-dumber,” aesthetic, Crocs has collaborated with numerous designers, such as Vera Bradley, to elevate its look.

 

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