The FIFA Women’s World Cup faces a huge shortfall in sponsorship compared to the men’s tournament just eight months ago, new analysis reveals, as brands continue to miss a key opportunity to reach an engaged audience. Despite having more sponsors than ever before, it seems these partnerships aren’t yet paying off.
Comment on Sponsorship Revenue for Women’s World Cup Still Lags Far Behind Men’s Tournament
Madeleine Parker / Bloomberg, Time
Thu, 08/10/2023 - 12:00am
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