The FIFA Women’s World Cup faces a huge shortfall in sponsorship compared to the men’s tournament just eight months ago, new analysis reveals, as brands continue to miss a key opportunity to reach an engaged audience. Despite having more sponsors than ever before, it seems these partnerships aren’t yet paying off.
Sponsorship Revenue For Women’s World Cup Still Lags Far Behind Men’s Tournament
Madeleine Parker / Bloomberg, Time
Thu, 08/10/2023 - 12:00am
Topics: qatar bloomberg unilever plc budweiser mcdonald&rsquo corp australia britons read viral french ad shows how soccer can be just exciting team heroine brands nielsen holdings plc aston villa alisha june swiss roger federer real madrid sergio ramos jon stainer sports sign lsquo;extra time,&rsquo lioness leah williamson nike inc fifa president gianni infantino tv part ldquo;fifa mdash;with jennah haque demetrios pogkas i a fifa women&rsquo world cup new zealand men&rsquo sowden her in nielsen lehmann ldquo;the infantino followers problem event number people summer’s money legend sold
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